Event Spotlight: March For Our Lives

Hundreds of thousands of people were expected to descend on Washington, DC, to rally in support of gun control and school safety measures in the wake of the deadly mass shooting at a high school in Parkland, Florida.

Managing those crowds was the main focus of the District of Columbia Homeland Security and Emergency Management Agency (HSEMA), which wanted to ensure a safe experience for demonstrators and residents alike.

Using Everbridge’s Community Engagement platform, HSEMA created a Mobile Keyword for communicating with the crowds.

Through social media and the local press, the District encouraged activists who planned to attend the demonstration to text MARCH24 to 888777 to receive important safety, traffic, and event alerts.

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