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Resilience and safety amidst the Southern California wildfires

Brian Toolan

VP Public Safety

Ca Wildfire 2025 650 X 650
Brian Toolan

VP Public Safety

Brian Toolan

VP Public Safety

As the Palisades Fire continues to devastate communities across Southern California, our thoughts are with everyone affected by this tragedy. This is now one of the most destructive wildfires in Los Angeles history, and we remain steadfast in our commitment to supporting the safety and resilience of residents, employees, and communities during this critical time.

Here are some key steps and considerations to help you stay informed and prepared as the fire evolves:

Stay connected: Sign up for alerts

In times like these, receiving real-time updates can save lives. Make sure you’re signed up for emergency alerts in your area:

  • Visit ready.lacounty.gov/emergency-notifications to access a list of notification systems across Los Angeles County.
  • For communities using Everbridge or Nixle, text your zip code to 888-777 to receive SMS alerts directly on your phone.
  • Ensure your phone has emergency alerts turned on. In some cases, people have disabled these notifications, but these alerts can be life-saving. Here’s how to check and enable them:
    • For iPhone:
      • Go to Settings.
      • Tap Notifications.
      • Scroll to the bottom and ensure Emergency Alerts, Public Safety Alerts, and Test Alerts (if available) are toggled on.
    • For Android:
      • Open the Settings app.
      • Tap Safety & emergency (or search for “Emergency Alerts” in the Settings search bar).
      • Tap Wireless emergency alerts.
      • Ensure all options (e.g., Extreme threats, Severe threats, and Public Safety Messages) are toggled on.

Plan for power outages

The fire has already caused widespread power disruptions across the region. Here’s how you can stay prepared:

  • Backup Power: Use portable chargers, power banks, or generators to keep phones and essential devices running.
  • Battery-Operated Radios: Keep a battery-operated or hand-crank radio to receive updates if cellular networks become unreliable.
  • Emergency Lighting: Flashlights and solar-powered lanterns can be invaluable during extended outages.

Accessibility is essential

Emergencies like this underscore the importance of inclusive communication. Here’s how you can ensure everyone in your household or team has access to critical information:

  • For individuals with disabilities: Rely on SMS text alerts or voice calls if visual or auditory impairments prevent access to standard communication channels.
  • Language needs: Many alert systems offer multilingual notifications. Check if your city’s system provides updates in your preferred language.
  • If you’re supporting loved ones with special needs, ensure they are signed up for alerts and understand what to do if evacuation orders are issued.

Monitor local conditions

Wildfires are unpredictable, and conditions can change rapidly. Stay updated with real-time information:

  • Air Quality: Track air quality through platforms like AirNow.gov, especially if you or your loved ones have respiratory conditions.
  • Evacuation Zones: Know your local evacuation zones and have a clear plan to leave quickly if ordered to do so.
  • Local News: Tune into trusted local media channels for the latest developments and community resources.

Protect your health and safety

The fire’s intensity and smoke can pose serious health risks. Take the following precautions:

  • Minimize Outdoor Activity: Smoke and ash in the air can aggravate respiratory issues. Wear an N95 mask if you need to go outside.
  • Prepare for Evacuation: Keep an emergency bag ready with essentials like medications, water, snacks, and copies of important documents.
  • Check on Neighbors: If you know of individuals who might need assistance, such as seniors or those with disabilities, ensure they have the resources and support to evacuate if needed.

Offer support to those in need

If you are safe and able to help, consider supporting your community in the following ways:

  • Volunteer at Evacuation Centers: Local shelters need assistance with distributing supplies and caring for evacuees.
  • Donate Supplies: Items like water, blankets, and hygiene products are in high demand at shelters and relief centers.
  • Mental Health Support: Fires take an emotional toll. Check in with family, friends, and coworkers to offer support or direct them to resources like the Disaster Distress Helpline (1-800-985-5990).

Resilience in the face of crisis

This wildfire reminds us all of the importance of preparedness, empathy, and community solidarity. Whether you’re evacuating, supporting loved ones, or volunteering to help those displaced, every action counts.

At Everbridge, we stand with the communities affected by these wildfires and remain committed to our mission of keeping people safe and operations running during critical events. Let’s work together to navigate this crisis and emerge stronger.

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