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Proactively preparing for civil unrest during U.S. elections

Sean McDevitt

Director of CEM Product Marketing at Everbridge

Prepare for civil unrest
Sean McDevitt

Director of CEM Product Marketing at Everbridge

Sean McDevitt

Director of CEM Product Marketing at Everbridge

As the United States nears the November elections, organizations nationwide face an unpredictable landscape. With emotions high and the potential for civil unrest, it’s vital for businesses, government agencies, and institutions to remain prepared. Although predicting the specific nature and location of disturbances is difficult, proactive planning can substantially reduce risks. Everbridge, a global leader in critical event management (CEM), provides comprehensive solutions to help organizations effectively prepare for and respond to potential threats. 

The importance of proactive planning 

Civil unrest can disrupt operations, threaten safety, and cause significant financial and reputational damage. A proactive approach to managing these risks involves understanding potential threats, planning responses, and ensuring effective communication channels are in place. By leveraging the Everbridge platform, organizations can stay ahead of potential disruptions and ensure the safety of their employees, customers, and assets. 

Situational awareness with Everbridge 

A crucial element in preparing for civil unrest is maintaining real-time situational awareness. Everbridge excels in this by integrating data from multiple sources like social media, local news, and government alerts, offering a comprehensive view of potential threats. By monitoring these data streams, organizations can detect early warning signs of unrest, such as protests, road closures, or rising tensions in particular areas. 

For example, if a protest is planned near a company’s office, the Everbridge platform can alert security teams in advance, allowing them to take appropriate measures, such as adjusting staffing levels, securing the premises, or advising employees to work remotely. This real-time intelligence is critical for making informed decisions quickly. 

Automated communications to keep everyone informed 

Effective communication forms the backbone of any emergency response plan. In periods of civil unrest, it’s crucial to keep employees, customers, and stakeholders informed and secure. The Everbridge critical communication solution empowers organizations to send automated, location-based alerts to individuals potentially affected by such events.  

Whether it’s sending evacuation instructions, alerting employees to avoid certain areas, or providing updates on the situation, Everbridge ensures messages are delivered quickly and reliably. The platform’s two-way communication capabilities also allow recipients to confirm receipt of messages and provide updates on their safety, creating a more interactive and responsive communication loop. 

Protecting remote and mobile employees 

With today’s ever more mobile workforce, employees often travel or work remotely during election periods. Everbridge’s mobile safety solutions, such as Safety Connection and mobile safety buttons, offer an extra layer of protection for these employees.  

Safety Connection enables organizations to track the location of employees in real-time and send targeted alerts based on their proximity to unrest. The mobile safety button allows employees to quickly signal for help if they find themselves in a dangerous situation. These tools are invaluable for ensuring the safety of all employees, regardless of their location. 

Scenario planning and simulation 

Preparing for civil unrest isn’t just about reacting to events as they unfold; it’s also about anticipating potential scenarios and planning accordingly. Everbridge offers simulation tools that allow organizations to run “what-if” scenarios, helping them understand the potential impact of different types of unrest on their operations. 

By simulating various scenarios, organizations can identify weaknesses in their response plans, test their communication strategies, and ensure that all teams are prepared to act swiftly in the event of an actual emergency. This type of proactive planning can make the difference between a well-managed response and a chaotic situation. 

Conclusion 

With the U.S. elections on the horizon, civil unrest is a reality that organizations must be ready to face. By utilizing Everbridge critical event management solutions, businesses, government agencies, and institutions can actively safeguard their people, assets, and operations. Everbridge offers an extensive suite of tools, including real-time situational awareness, automated communications, mobile safety features, and scenario planning, all designed to navigate these challenging times with assurance. 

Proactive preparation goes beyond risk mitigation; it ensures resilience amid uncertainty. With Everbridge, organizations are equipped to respond effectively to the potential challenges of the November elections. 

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