Pharmaceuticals
Everbridge for Pharmaceuticals and Biotechnology:
Better Incident Response and Operational Efficiency
What do earthquakes and hurricanes have in common with label changes and freezer failures?
Business interruptions come in all shapes and sizes, and if not managed smartly, they will cost you dearly. Imagine a single incident notification platform with the scalability to serve your entire organization—from the lab to the manufacturing facility to the field. Everbridge enables you to communicate quickly, clearly, and efficiently through automation of your notification procedures and the ability to reach responders, management, and employees via all contact methods, such as mobile phones, landlines, email, text messaging, instant messaging, pagers, and more.
How Everbridge Serves Pharmaceutical and Biotechnology Companies
- Improved security and life safety. Rapidly notify personnel of incidents at the facility or in the surrounding areas without tying up critical resources. Tight integration with security systems, freezer or operational alarms, smoke detectors, weather alerts, sirens, loudspeakers, digital signs, and more ensure a pervasive, layered communication approach in an emergency to get the word out and keep the facility safe.
- Increased employee accountability. Keep employees out of harm's way by rapidly notifying them about severe weather, fires, gas leaks, and other incidents. Interactive polling enables you to account for and report on the whereabouts and safety of employees.
- Better field communications. Notify the sales team immediately about product recalls, market intelligence, literature updates, and label changes so they can proactively address in the field.
- Faster incident response. Quickly and effectively issue emergency alerts, provide shelter-in-place or evacuation guidance, coordinate with internal and external teams and resources, and issue status updates throughout the duration of an incident.
- Continuity of operations. Sustain critical communications internally and externally over prolonged periods to resolve and recover from the incident expeditiously.
- Better emergency management and resource deployment. Notify and assemble incident response teams more quickly using less resources. Survey responders for arrival times, effectively allocate work assignments in real-time, and more.
- Greater situational awareness. Provide ongoing status updates as an incident progresses and is resolved. Include emergency plans, incident-related images, after-action report templates, and other important documentation as message attachments. Intelligent reporting enables informed decision-making, post-incident analysis and trending, and compliance.
- Stronger collaboration within and outside the organization. Organize briefings with administrators, facility security, crisis response teams, and external law enforcement agencies throughout the course of an incident using on-the-fly conference calling. Communicate across a single facility or a geographic region. Coordinate resource-sharing efforts.
Life Safety and Emergency Response
- Real-time employee accountability. Launch interactive polling notifications and immediately confirm the safety and whereabouts of employees, allowing management to keep the pulse of the entire organization, even in times of crisis.
- Alarm notifications. Integrate security systems, freezer or operational alarms, smoke detectors, weather alerts, and more to instantaneously relay critical information to key personnel.
- Quiet alerts. In the event of unauthorized access to the physical plant or property, quickly and quietly notify facility personnel without alerting the intruder.
- Evacuation orders. Notify staff to evacuate facilities or shelter in place.
Manufacturing Incident Management
- Response team call-outs. Rapidly deploy first responders using targeted notifications that reach personnel wherever they may be.
- Control center management. When the pressure is on in the control center environment, provide an easy-to-use interface with simple, drop-down menus and built-in response paths, facilitating speed of response and greatly reducing the risk of human error.
- Unplanned releases. In a major operational interruption, provide additional personnel and emergency contractors with deployment instructions, issue status updates, and conduct on-the-fly conference calls.
Urgent Communication to the Field
- Product recalls. Send proactive communications to the sales team to stay in front of the story in physician conversations and protect the brand from further reputation damage.
- Competitive intelligence. Communicate information to the field instantly when a competing product is approved, a new promotion threatens market share, or a competitor’s “Dear Doctor” letter speaking of adverse reactions has just dropped, arming your sales team with the information they need to proactively position against it.
- Label changes. When the FDA mandates a label change or black box update, provide the field with reminder notifications. An auditable log shows compliance.
- Geographic identification and notification of personnel. When events impact specific territories, use map-based messaging to target recipients and log responses.
Everbridge Screenshots
Easy message creation
Whether you need to notify people in a single facility or across the enterprise, Everbridge enables you to communicate in minutes with a simple, three-step process. Capabilities such as email attachments for after-action report templates and evacuation routes give you the flexibility you need for all your incident communication needs.
Effortless data management
An emergency notification platform is only effective if it contains accurate, up-to-date employee information. Import and maintain updated employee contact information easily with the Everbridge Data Migration Wizard and automatic data uploads from your payroll/HR software via our APIs.
Automated communications
When control center and security personnel are your first-line responders, leverage guided communications driven by built-in logic based on your incident response plan. Your personnel simply select an incident type, severity, and location from dropdown menus and the appropriate notification is automatically generated and sent to a pre-defined list of recipients.
Pre-written messages and scenarios
Build scenarios and create messages in advance for anticipated situations or incidents such as natural disasters and spills for simple one-click sending. Set up one or multiple concurrent broadcast scenarios with pre-defined contact lists and messages for rapid response and recovery.
Real-time tracking, reporting, and regulatory compliance
Gain full visibility into system usage and broadcasts results. Everbridge assembles real-time broadcast data, displaying compiled results in a clear, easy-to-read dashboard for quick and informed decision-making. Robust ad-hoc reports enable you to perform post-incident analysis and review. Detailed broadcast reports provide an audit trail of incident communications for compliance and internal reporting.
Everbridge in Action
A global pharmaceutical company uses Everbridge to alert personnel about a chemical accident at a neighboring facility
When an industrial accident at a neighboring chemical facility released large amounts of ammonia into the atmosphere, one of Everbridge's global pharmaceutical clients used the Everbridge system to immediately notify all facility personnel of the danger, requesting that those currently at the facility shelter in place and those on their way to work return home and await further instructions.
"The Everbridge system worked exactly as expected,” said the emergency operations director. “We were able to notify our personnel of the danger in minutes and provided management with an audit trail of all notifications and delivery confirmations."
Learn More
- Download the Everbridge for the Pharmaceutical Industry overview.
- Contact us to schedule a demonstration of the Everbridge incident notification system.
