Messaging That Works
What do you say in a crisis? How do you say it? How much information should you give?
Nothing can destroy hard-earned credibility more quickly than failure to communicate well in an incident. The message you send represents everyone in your organization. Everbridge helps you develop confident, actionable, and easily understandable communications to ensure your constituents’ safety, lessen financial impact of an interruption, and protect your organization’s reputation. The Everbridge Notification Methodology™ leverages the Chandler Method of Incident Communications, which combines the principles of message mapping with the broadly accepted Six Stages of a Crisis, to help you build a robust and actionable incident communication plan.
Message Creation and Customization
Everbridge’s messaging solution includes the following:
- Identification of threats and vulnerabilities to your organization
- Creation of corresponding message maps (such as winter weather, fires, and pandemics)
- Writing/customization of client-specific messages
- Development of in-system editable messages and scenarios
- Spokesperson recommendations
Message Library
Everbridge maintains a library of message maps created in cooperation with Dr. Robert C. Chandler, director of the University of Central Florida's Nicholson School of Communication, adhering to his proprietary message mapping model for a variety of incident scenarios. The message map library gives clients a head start on mapping out incident communications.
Everbridge for Pandemics
Everbridge for Pandemics helps you map out your H1N1 pandemic response strategy, sustain communications over a prolonged duration, and ensure the survival of your organization. Learn more about our Quick Start and Customized programs.
Everbridge for Winter Weather
Everbridge for Winter Weather helps you develop a planned response to severe winter storms to protect employees and keep the organization running. Learn more about our Quick Start and Customized programs.
