Message+

What to say, how to say it, to whom, and when

Writing an effective message that communicates just the right amount of information and encourages people to take action is challenging for many. Everbridge provides expert guidance for what to say, how to say it, to whom, and when through numerous tools.

When and What to Communicate: Incident Lifecycle Communications

Everbridge and communications expert Dr. Robert C. Chandler, director of the University of Central Florida's Nicholson School of Communication, pioneered the broadly accepted Six Stages of a Crisis Model - that maps out how an incident changes over time and requires changes to the communication approach. Just as an incident isn't static, what we say, who we tell, and how we reach them varies during every stage of the incident lifecycle. Download the Six Stages of a Crisis white paper.

How to Communicate Effectively: Message Mapping

Message mapping is the science behind how to create effective communications in a crisis; there is a formula. Creating a message that is informative and easy to understand and elicits the desired behavior is tricky. Everbridge provides live and recorded webinars, workshops, white papers, and training on how to create a series of concise, effective messages that map to the incident lifecycle and encourage message recipients to take the desired action. Visit our Resource Center for messaging webinars, white papers and more.

Planning Ahead: Message Templates

Everbridge maintains a library of message maps created in cooperation with Dr. Chandler and adhering to his proprietary message mapping model for a variety of incident scenarios. The message map library gives clients a head start on mapping out incident communications. The Everbridge Aware™ emergency notification system gives users the ability to create and select from message templates and multi-message scenarios for efficient, effective communication on the fly while the Everbridge Matrix™ routine incident notification system generates messages automatically based on incident type, severity, and location as pre-defined by clients to prevent communication mistakes.